High End Munich Becoming High End Vienna

 

 High End Munich Becoming High End Vienna

Jason Victor Serinus|  Sep 11, 2024

stereophile.com

 

Starting in May, 2026, High End Munich is morphing into High End Vienna, with the first Vienna High End scheduled for May 28-31, 2026. The surprise move from Munich’s MOC to Vienna’s ACV (Austria Center Vienna) follows what is now understood as a trial run that drew 66 companies and approximately 4000 visitors to Vienna’s ACV in November 18-19, 2023.

 

2026년 5월부터 하이엔드 뮌헨이 하이엔드 비엔나로 탈바꿈하며, 첫 번째 비엔나 하이엔드는 2026년 5월 28~31일에 개최될 예정입니다. 2023년 11월 18~19일에 66개 기업과 약 4,000명의 방문객이 비엔나 ACV(오스트리아 센터 비엔나)를 방문한 시범 운영에 이어 뮌헨의 MOC가 비엔나 ACV로 깜짝 이전하게 된 것입니다.

 

https://youtu.be/geYynpe-tgA

 

 

In a press release that reached the United States at 8:27 AM EDT on September 11, the High End Society shared the news. “The first-class event venue in the heart of Austria’s capital has undergone extensive remodeling in recent years and was equipped with the latest digital technology,” it said. “The venue offers a variety of modern rooms in different sizes for exhibitors to best showcase their products and technologies. Additional rooms and spacious halls are available for exhibitors to set up their individual stands. The ACV has a total of 26,000 square meters of exhibition space on several levels in the main building as well as the adjoining halls, enabling exhibitors to find optimal conditions for their various needs.”

Even companies that exhibited in Vienna in 2023 were surprised by the announcement. “The rooms have less glass and sloped ceilings than Munich,” 2024 Vienna exhibitor Bea Lam of VTL explained by phone. “The venue is very spacious and nice, and it’s convenient to get to. It’s across the Danube from Old Vienna, and U-Bahn gets you right there.

“The attendees are somewhat different. There were a lot of women coming into our exhibition space by themselves. They paid attention, made room in their schedules to attend specific presentations, and had longer attention spans than I’ve seen at other shows. I spoke to one attendee from Italy, for example, and others who gave evidence of a new, more diverse audience.”

The move comes after more than 20 years in the MOC. “We are convinced that we can take the HIGH END show to a new level with this move, and we look forward to the opportunities that this change will no doubt bring,” said Stefan Dreischärf in the press release.

After the last High End Munich takes place May 15-18, 2025, everyone will reorient themselves to the new venue.

Dates for future shows are:
HIGH END Vienna 2026 – May 28 to 31, 2026
HIGH END Vienna 2027 – May 6 to 9, 2027
HIGH END Vienna 2028 – May 25 to 28, 2028

Having visited Vienna for the first time earlier this year, I expect I am one of many Munich High End veterans elated by the news. While the new venue undoubtedly has its own acoustic challenges—what venue doesn't?—I expect the move to re-energize our industry as it continues to innovate and reaches out to new audiences and constituencies.

 

하이엔드 소사이어티는 9월 11일 오전 8시 27분(미국 동부 표준시) 보도자료를 통해 이 소식을 전했습니다. “오스트리아 수도 중심부에 위치한 이 최고급 행사장은 최근 몇 년 동안 대대적인 리모델링을 거쳤으며 최신 디지털 기술을 갖추고 있습니다."라고 하이엔드 소사이어티는 설명했습니다. “이 행사장은 전시업체가 제품과 기술을 가장 잘 보여줄 수 있도록 다양한 크기의 현대적인 객실을 제공합니다. 전시업체가 개별 부스를 설치할 수 있는 추가 룸과 넓은 홀도 마련되어 있습니다. ACV는 본관과 인접한 홀의 여러 층에 총 26,000평방미터의 전시 공간을 갖추고 있어 전시업체가 다양한 요구에 맞는 최적의 조건을 찾을 수 있습니다.”

2023년 비엔나에 참가했던 기업들도 이번 발표에 놀라움을 금치 못했습니다. 2024년 비엔나 전시업체 VTL의 베아 람(Bea Lam)은 전화로 “뮌헨보다 유리와 경사진 천장이 적다”고 설명했습니다. “전시장은 매우 넓고 멋지고 교통도 편리합니다. 올드 비엔나에서 다뉴브강 건너편에 있고, U-Bahn을 이용하면 바로 갈 수 있습니다.

“참석자들은 약간 다릅니다. 혼자서 전시 공간에 들어오는 여성들이 많았어요. 그들은 주의를 기울이고, 일정에 여유를 두고 특정 프레젠테이션에 참석했으며, 다른 전시회에서 보았던 것보다 더 오래 집중했습니다. 예를 들어 이탈리아에서 온 한 참석자와 이야기를 나눴는데, 새롭고 더 다양한 청중을 만날 수 있었습니다.”

MOC는 20년이 넘는 세월을 거쳐 이사를 하게 되었습니다. 스테판 드라이샤르프는 보도자료에서 “이번 이전을 통해 하이엔드 쇼를 새로운 차원으로 끌어올릴 수 있다고 확신하며, 이러한 변화가 가져올 기회에 대한 기대가 큽니다.”라고 말했습니다.

2025년 5월 15일부터 18일까지 열리는 마지막 하이엔드 뮌헨이 끝나면 모두가 새로운 장소로 이동하게 됩니다.

 

향후 공연 날짜는 다음과 같습니다:
하이엔드 비엔나 2026 - 2026년 5월 28일부터 31일
하이엔드 비엔나 2027 - 2027년 5월 6일부터 9일까지
하이엔드 비엔나 2028 - 2028년 5월 25일부터 28일까지

올해 초 처음으로 비엔나를 방문한 저는 이 소식에 기뻐하는 많은 뮌헨 하이엔드 베테랑 중 한 명일 것입니다. 새로운 공연장에는 의심할 여지 없이 음향적인 문제가 있지만(어떤 공연장이 그렇지 않겠습니까?), 혁신을 거듭하고 새로운 관객과 관객층에게 다가가면서 우리 업계에 다시 활력을 불어넣을 것으로 기대합니다.